Bobby Hix

Bobby Hix is a lifelong golf coach and one of the most respected developmental minds in the game. Known simply as “The Legend,” Bobby has spent decades shaping elite players through a rare combination of technical understanding, competitive insight, and deep personal relationships with his athletes. Bobby is best known for coaching Russell Henley from age 12 through 23, guiding him from junior golf through college and into professional golf. That long-term relationship is a defining example of Bobby’s coaching philosophy—development over time, not shortcuts. Beyond Henley, Bobby has worked with many players who went on to play professional golf and has coached over 50 players who earned college golf scholarships. Based in Macon, Georgia, Bobby has built his reputation not by chasing trends, but by consistently producing players who know how to compete, adapt, and perform under pressure. His coaching approach blends sound fundamentals with individuality. He does not force players into a system. Instead, he helps each player understand what works for them, why it works, and how to trust it on the course. What separates Bobby is that he teaches rather than instructs. He believes players must learn how to think, decide, and respond on their own, because golf is ultimately played without a coach standing next to you. His sessions focus on cause and effect, ball-flight control, competitive readiness, and building confidence through understanding rather than constant correction. On CoachLife, Bobby’s content gives players, parents, and coaches a rare window into elite long-term development. You’ll learn how great players are built through environment, discipline, competition, and simplicity—not overcoaching. His videos cover everything from ball flight and putting to mindset, pressure management, and what truly separates good players from great ones. Whether you’re an aspiring junior, competitive amateur, parent, or coach, Bobby’s insights are practical, honest, and grounded in decades of real results. His work reflects a simple truth he has lived by throughout his career: Great players aren’t manufactured—they’re developed.

Players coached

Russell Henley

Coached between 12 and 22 years