Adam Mulhall is a PGA professional coach and a bona fide golf genius—obsessed (in the best way) with the swing, the numbers behind it, and how equipment amplifies performance. As a highly promising junior he spent five formative years coached by Michael Bannon (Rory McIlroy’s longtime coach), an apprenticeship that hard-wired elite movement patterns and a relentless attention to detail. Adam leads our Custom Fitting section with a simple promise: make golf easier and measurably better. His fittings blend TrackMan Optimizer data with a trained eye—dialing dynamic lie, shaft length/profile/flex, head design (blade vs cavity), grip size, golf ball selection, and driver setup (head/loft/weights) to center strikes, tighten dispersion, and deliver the launch/spin windows your course demands. Juniors get a development-first approach (height-based systems and readiness benchmarks), and every player leaves with clear yardages, predictable flight, and less guesswork. What sets Adam apart is translation: fewer buzzwords, more outcomes. Expect honest benchmarking, side-by-side trials, and practical guidance you can feel on the next tee—whether you’re chasing distance, consistency, or a reliable shot shape. Beyond fitting, Adam will be rolling out coaching content and video analysis on CoachLife—bringing his tour-level process to your practice routine. If you want equipment and technique working in the same direction, Adam is the bridge between your swing and your best golf.